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Cover Story

LEVERAGING SOCIAL MEDIA
How casinos are using Facebook, Twitter and more to engender customer loyalty and drive slot play

by John Grochowski

Columns

Common Ground: The time for operators to make their wants and needs known is NOW
Together, we can create the next phase of the gaming industry, one that is prepared to fully compete with other industries in the entertainment business

by Peter DeRaedt

Green Slots: Spill may refocus attention on sustainability
President Obama alluded to the fact that the oil spill could spark a push for more focus on renewable resources

by Eric Hansel

Editorial: Budget purse strings starting to loosen?
While manufacturers didn’t get that first-half 2010 bump in sales, they now may have reason for hope that the second half will at least be a bit better

by Marian Green

Departments

Quick Hits
News and notes from the international slot industry

Forum: How important are social media tools such as Facebook, Twitter and mobile phone applications becoming to your casino's slot floor success?
Ryan Rogers: "We use YouTube, Facebook and Twitter to connect with our customers..."

Feature Articles

MARKETING: PROVEN PROMOTIONS
With a mixture of appreciation and life-changing events,casinos are enticing slot players to come out more often

by James J. Hodl

TECHNOLOGY: THE PUI POTENTIAL
Server-based gaming has to be about what’s in it for the player

by Marian Green

GAME CHANGER: MESSAGING AT THE MACHINE
New product delivers targeted advertising right at the slot game

by Marian Green

2010 July-August Issue

•	LEVERAGING SOCIAL MEDIA

•	GAME CHANGER: MESSAGING AT THE MACHINE

•	MARKETING: PROVEN PROMOTIONS

•	TECHNOLOGY: THE PUI POTENTIAL

•	Forum: How important are social media tools such as Facebook, Twitter and mobile phone applications becoming to your casino's slot floor success?

•	Quick Hits

September/October 2010 Digital Edition Archive

New Products & Games

Bally's Cash Meteor recalls classic Sci-Fi era
This rocket-powered video slot engages players by taking them for a ride on a spaceship

Cadillac Jack WAP gets hot diamond game
Modern game gives a respectful nod to vintage slots with its bells, horseshoes, red cherries and sparkling diamond symbols