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Cover Story
LEVERAGING SOCIAL MEDIA
How casinos are using Facebook, Twitter and more to engender customer loyalty and drive slot play
by
John
Grochowski
Feature Articles
MARKETING: PROVEN PROMOTIONS
With a mixture of appreciation and life-changing events,casinos are enticing slot players to come out more often
by
James J.
Hodl
TECHNOLOGY: THE PUI POTENTIAL
Server-based gaming has to be about what’s in it for the player
by
Marian
Green
GAME CHANGER: MESSAGING AT THE MACHINE
New product delivers targeted advertising right at the slot game
by
Marian
Green
Columns
Common Ground: The time for operators to make their wants and needs known is NOW
Together, we can create the next phase of the gaming industry, one that is prepared to fully compete with other industries in the entertainment business
by
Peter
DeRaedt
Green Slots: Spill may refocus attention on sustainability
President Obama alluded to the fact that the oil spill could spark a push for more focus on renewable resources
by
Eric
Hansel
Editorial: Budget purse strings starting to loosen?
While manufacturers didn’t get that first-half 2010 bump in sales, they now may have reason for hope that the second half will at least be a bit better
by
Marian
Green
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